Winning new customers is never easy. You must spend money on advertising and marketing just to get customers in your door. Once you get a new customer, it’s important to keep them coming back for more and to turn them into a loyal customer. Creating strong customer loyalty is one of the best things you can do for your business. To create a strong customer relationship, ongoing outreach and engagement will bring them back for more. Here are 4 ways to keep customers coming back to your small business:
1. Exceed Expectations
Customers now expect more than just a thank you after making a purchase, especially when they are shopping at a small business. Exceeding your customers’ expectations isn’t always about doing more or trying harder, it’s about setting realistic expectations and communicating with the customer throughout the entire sales process. Some examples of exceeding the customers’ expectations include: sending free promotional products, giving them your direct cell number, or offering an unexpected discount. When you’re available and accountable for your actions as an owner, your customers will see their expectations being met and will be more likely to keep coming back to your business.
2. Implement a Loyalty Program
If your business does not have a loyalty program, you need to create one to continue to engage with your customers long after their first visit. While a lot of businesses have loyalty programs, you can make yours standout. Instead of loyalty cards or a point system, you can offer customers direct discounts on future purchases or a free promotional item for referring other customers to your business. As long as you offer a creative approach that stands out from the typical loyalty program and make it worth their while, you will be successful.
3. Get Customer Feedback
You are not going to know what your customers think of your service and company unless you ask them their opinion. Asking for feedback about your customer service or product quality shows that you’re engaged in your business and looking for ways to improve. You can ask your customers to write a review about your business on sites like Yelp, or you could dive deeper into the thoughts of a customer by creating a custom survey on sites like Survey Monkey. Just be prepared to handle any complaints you hear about quickly.
4. Stay in Contact with Customers
Don’t forget to keep in contact with the customer so that your business stays on top of their mind. You may contact customers on a weekly or monthly basis, depending on your industry and the time of year. It doesn’t matter how you stay in contact, but that there is regular communication, whether by phone, email, social media, direct mail or in person. Let your customers know that you appreciate their business or let them know about a special promotion. Follow these tips and your customers will become loyal to your business and you will see increased sales.
For more information about growing and running your business, please contact a Corporate Service Center Representative today at 1- 866-411-2002, Monday thru Friday, 8 am – 5 pm PST.